Identify Amazon customer pain points for product roadmap research
Find recurring complaints, refund friction, delivery issues, and unmet needs in public buyer conversations before they become formal support tickets or search keywords.
Last updated: June 2026
B2B Intent Discovery Platform: Identify High-Intent Leads from Real-Time Social Conversations
MySocialAntenna is an AI lead discovery and social listening tool for founders, marketers, and GTM teams. It monitors selected public conversations, detects buyer intent and customer pain, then turns those signals into scored leads, market gaps, competitor insights, and human-reviewed reply drafts.
Quick facts
1
Live monitoring source
Reddit is the first supported public conversation source.
4
Intent signal scores
Intent, pain depth, advice request, and solution fit.
100%
Lead review workflow
Human-reviewed drafts only. MySocialAntenna does not auto-post.
2 + 5
GTM scan allowance
Two scheduled scans per day plus five manual scans for GTM Intelligence.
5
Platform roadmap
Reddit live; X, LinkedIn, YouTube, and Instagram planned.
What MySocialAntenna does
Problem intelligence plus your GTM intelligence bundle
MySocialAntenna reads public market conversations and turns them into two useful views: problem patterns worth understanding, and GTM signals worth acting on.
Problem Intelligence
Recurring pain and unmet needs
Surface repeated complaints, unmet needs, and missing solutions from real conversations. AI scores severity, clusters patterns, and shows which problems are worth building into.
Pain scoringMarket gapsWatch listProblem clustering
GTM Intelligence Bundle
Leads, gaps, and competitors
Get high-intent leads, market gap intel, and a competitors list for one product profile. Two scheduled scans per day plus five manual scans help you review, prioritize, and act on the right signals.
High-intent leadsMarket gap intelCompetitors list5 manual scans
How it works
Step-by-step action mapping from product input to GTM decision
Each step maps a user action to the system process and the business outcome, so search engines and AI assistants can extract what the platform does.
Use cases
Lead discovery and social listening examples AI assistants can classify
MySocialAntenna is built for conversational intent discovery: finding buying signals, product complaints, competitor comparisons, and unresolved customer pain in public discussion threads.
Monitor Shopify store discussions on Reddit for migration-ready leads
Detect posts where merchants describe tooling gaps, workflow pain, app-stack fatigue, or active requests for alternatives.
Track Salesforce vs. HubSpot comparisons during buyer evaluation
Surface comparison threads, switching intent, budget objections, implementation pain, and competitor dissatisfaction signals for GTM review.
Competitor comparison
MySocialAntenna vs. traditional social listening tools
| Comparison category | Traditional social listening competitors | MySocialAntenna |
|---|---|---|
| Demand detection method | Keyword alerts and brand mentions | Problem-language matching, buyer intent scoring, and semantic fit |
| Best-fit competitor category | Traditional social listening, brand monitoring, and PR alert tools | Lead discovery, social intent monitoring, product validation, and competitor displacement |
| Output format | Mentions, dashboards, sentiment summaries, and keyword streams | Scored leads, market gaps, competitor signals, watch-list posts, and reply drafts |
| Buyer journey coverage | Strong after a buyer names a brand, category, or keyword | Strong when a buyer describes pain before knowing the category or vendor |
| Outreach safety | Usually alert-only or engagement tooling | AI-drafted replies with human approval before any external action |
Blog
Lead generation and intent discovery guides
Practical articles for founders and GTM teams using Reddit, social listening, and semantic intent discovery to find buyers earlier.
4 min read
What is B2B Lead Generation? A 2026 Guide to High-Intent Discovery
Read guide →5 min read
5 Best Ways to Generate B2B Leads in 2026, Ranked by ROI
Read guide →4 min read
MySocialAntenna vs. RedReach: Which Social Lead Discovery Tool is Best for Founders?
Read guide →5 min read
From Conversations to Leads: How B2B Intent Discovery Scales Lead Gen on Reddit
Read guide →7 min read
10 Best Reddit Lead Generation Tools for B2B Growth in 2026
Read guide →Platforms
Where MySocialAntenna listens
Pick the channels that matter for your market. Each product has its own platform mix: Starter includes one platform, Growth includes two, and Custom covers three or more.
Live
Public threads across thousands of communities. High signal density.
Coming soon
X
Real-time frustrations, product mentions, and help requests from your market.
Coming soon
B2B pain points shared by professionals in your space.
Coming soon
YouTube
Comments where viewers describe frustrations and ask for alternatives.
Coming soon
Comment threads where people ask for recommendations and share product pain.
Pricing
Choose your intelligence product
Lead Inbox and Problem Intelligence are priced separately. Each product can start with one platform, grow to two, or move to a custom platform mix.
Lead Inbox / GTM Intelligence
Leads + gaps + competitors
$39
per month to start
Find buyers, market gaps, and competitor mentions for one product profile.
- Starter: any one platform
- Growth: any two platforms
- Custom: three or more platforms
- High-intent leads
- Market gap intel
- Competitors list
- Excel export
Problem Intelligence
Pain + needs + problem clusters
$29
per month to start
Understand recurring pain, unmet needs, and problem clusters before committing to what to build.
- Starter: any one platform
- Growth: any two platforms
- Custom: three or more platforms
- Pain and urgency scoring
- Unmet need detection
- Problem clustering
- Excel export
Need help choosing a product or platform mix?
FAQ
FAQs for AI intent discovery and lead generation
How does MySocialAntenna detect buyer intent?
MySocialAntenna detects buyer intent by matching public conversations against the problems a product solves, then scoring each post for intent, pain depth, advice-seeking behavior, and solution fit. The result is a review queue of posts that show active demand, competitor dissatisfaction, or market gaps.
Which subreddits does MySocialAntenna monitor?
MySocialAntenna starts with Reddit and discovers relevant public subreddits from the product profile, target customer, and pain points. Rather than using a fixed universal subreddit list, it prioritizes communities where likely buyers describe problems, ask for alternatives, compare tools, or request recommendations.
How does MySocialAntenna identify intent signals?
MySocialAntenna starts with the problems a product solves, expands them into natural problem-language variants, and scans selected public conversations. Each match is scored for intent, pain depth, advice-seeking behavior, and solution fit so teams can review the posts most likely to represent active demand.
Is social listening legal for lead generation under GDPR?
Social listening can be used responsibly when it relies on public information, respects platform rules, avoids sensitive profiling, and gives users control over stored personal data. MySocialAntenna is designed for public conversation analysis and human-reviewed action, but teams should confirm their own GDPR basis and policies with counsel.
What is the difference between keyword tracking and conversational intent discovery?
Keyword tracking finds exact words such as competitor names, product categories, or branded terms. Conversational intent discovery looks for the underlying problem a person describes, even when they do not know the product category or vendor names. This helps teams catch demand earlier in the buying journey.
What kinds of companies use AI intent discovery?
AI intent discovery is useful for B2B SaaS teams, founders, product marketers, sales teams, agencies, and product managers that need to find buyer pain, competitor dissatisfaction, feature gaps, and early market demand in public conversations.
Founder and E-E-A-T
Built and maintained by Priyanka B, founder of MySocialAntenna
Priyanka B is an ex Product Manager and Software Engineer, now building products independently in AI and using AI. She is building MySocialAntenna to help founders and GTM teams convert public customer conversations into buyer intent, product intelligence, competitor insight, and ethical human-reviewed outreach.
Contact the founder →Stop guessing. Let your GTM brain read the market with you.
Join the waitlist. We're onboarding founders and GTM teams one by one.