Priyanka Basavalingaiah, founder of MySocialAntenna

Founder and author

Hi, Iā€™m Priyanka. šŸ‘‹

Building products taught me that customers often describe their needs more honestly in public conversations than in surveys, analytics or formal feedback. MySocialAntenna began as a way to uncover those signals and turn scattered posts, comments and videos into useful product and growth intelligence.

People openly discuss what frustrates them, which products are falling short, what alternatives they are considering and what they wish existed. These conversations can reveal buying intent, changing brand perception and emerging customer problems long before they appear in traditional reports.

MySocialAntenna finds the conversations that matter and explains why they are relevant. It helps teams identify potential buyers, understand what is shaping sentiment around their brand and verify every insight against its original source.

Automated analysis is not always certain. Sarcasm, mixed opinions, indirect references and visual context can all affect interpretation. That is why the product is designed to preserve evidence and support human judgement, rather than presenting an unexplained score as fact.

Iā€™m a product leader and former software engineer with 15 years of experience building technology and data products. MySocialAntenna brings together the things I care about most: understanding real customer problems, building practical technology and making AI-generated insights easier to question and verify.

Get in touch: contact@mysocialantenna.org

View my LinkedIn profileExplore Buyer IntentExplore Brand Sentiment

Articles by Priyanka

What Is B2B Lead Generation? (2026 Guide) ā†’Best Ways to Generate B2B Leads in 2026 ā†’MySocialAntenna vs. RedReach: Why We Don't Draft Reddit Replies ā†’How to Generate Leads from Reddit Without Spamming ā†’Best Reddit Lead Generation Tools (Verified for 2026) ā†’Find Your First Customers from Public Conversations ā†’How to Know Which Social Conversations Are Worth Acting On ā†’How to Find Buyer Intent on Reddit Without Getting Banned ā†’Reddit vs X vs LinkedIn for Buyer Intent ā†’What Is Gap Intelligence? ā†’Product-Fit Signals: How to Rank Social Mentions by Buying Intent ā†’Which Lead Generation Tool Should You Choose? ā†’How I Found My First Buyers for AutoComplaint ā†’LinkedIn Lead Generation: A Practical Guide for 2026 ā†’What Is Brand Sentiment Analysis? ā†’How to Measure Brand Sentiment Across Social Media ā†’Why Brand Sentiment Scores Need Source-Level Evidence ā†’