5 min read
What Is Brand Sentiment Analysis?
Learn what brand sentiment analysis measures, how it differs from mention tracking, and why source context matters.
Read article →Brand Sentiment Intelligence
Track sentiment across Reddit, X, LinkedIn and YouTube. See the topics driving positive and negative perception, follow changes over time and verify every insight against its original source.
Monitor one brand, its products and competitors across the channels that matter.
The challenge
Customers share praise, complaints, comparisons, and recommendations in public communities every day. Manually finding those conversations and understanding how sentiment is changing is nearly impossible.
MySocialAntenna brings those signals together, helping you spot reputation risks, measure brand perception, and understand what is driving every change.
How it works
Example Brand Sentiment Report
Northstar Retail Sentiment Overview
Online retail · Reddit + X
Sources
Look back
Last 30 daysMentions
86
Positive
10%
Neutral
17%
Negative
72%
Overall brand sentiment
Negative
Net sentiment: -62
Positive % minus negative %
+ Helpful support resolutions5 mentions · 6% of all mentions
+ Easy replacement experience4 mentions · 5% of all mentions
− Refunds delayed after returns28 mentions · 33% of all mentions
− Wrong items delivered19 mentions · 22% of all mentions
Negative issue themes in this period compared with the preceding 30 days.
Refund Issues
Rising
Wrong Item
Growing
Delivery Delay
Stagnant
Account Issues
Declining
Refund handling
31 mentions
Order accuracy
22 mentions
Delivery delays
17 mentions
Customer support
16 mentions
Reddit · r/OnlineShopping · 91% · View source ↗
X feed · 86% · View source ↗
Reddit · r/CustomerService · 96% · View source ↗
What it does
Find relevant conversations about your brand, products, and competitors across selected public platforms.
AI classifies positive, negative, and neutral sentiment and shows the evidence behind each result.
Topic clustering, pattern detection, and sentiment trend tracking turn scattered mentions into a prioritized view of brand health.
Monitor live coverage across Reddit, X, LinkedIn and YouTube in one dashboard. Facebook/Meta and Instagram are coming soon.
Platforms
Monitor Reddit, X, LinkedIn and YouTube today. Facebook/Meta and Instagram are coming soon.
Public threads where customers share detailed praise, complaints, and comparisons.
Fast-moving public reactions, brand mentions, and emerging reputation signals.
Professional commentary from public creators, journalists, and company pages.
Relevant brand discussion in public videos from configured channels.
Public Page posts, videos, and audience reactions.
Public posts, Reels, and audience reactions from professional accounts.
Brand sentiment guides
5 min read
Learn what brand sentiment analysis measures, how it differs from mention tracking, and why source context matters.
Read article →6 min read
A practical workflow for measuring brand sentiment across Reddit, X, LinkedIn and YouTube without losing source context.
Read article →5 min read
Understand the limits of automated sentiment scores and how source evidence makes brand intelligence more trustworthy and actionable.
Read article →Brand Sentiment Intelligence access
Pricing is being finalised. Get in touch to discuss your brand, platform coverage, monitoring volume, and reporting needs.
Tailored access
Reddit · X · LinkedIn · YouTube
Tell us which brand, products, competitors, and live platforms matter to your team.
Get in touch to discuss the platforms, monitoring scope, and reporting your team needs.
Get in touch