Step 1
Choose conversations, not vanity metrics
Focus on recommendation requests, product comparisons, urgent problems, switching language, and dissatisfaction with existing tools.
Social media lead generation
Find social media leads from conversations that show real buying intent
Social media lead generation works best when you stop treating every mention as a prospect. Find people asking for recommendations, comparing products, describing urgent pain, or looking for an alternative—then qualify the conversation before you engage.
A better workflow
From social listening to qualified opportunities
Step 2
Define product-fit signals
Describe the audience, use case, constraints, competitors, and problems your product can genuinely solve.
Step 3
Rank before outreach
Prioritize conversations by intent, pain depth, advice-seeking behavior, urgency, and solution fit.
Step 4
Review the source manually
Read the original thread, community rules, and context before deciding whether a helpful response is appropriate.
Platform strategy
Start where detailed buyer problems are public
Reddit is MySocialAntenna's live source because its long-form discussions expose pain, alternatives, constraints, and buying context. LinkedIn, X, YouTube, and Instagram coverage is planned; the same qualification principles apply, but each platform needs its own rules and source model.
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